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To represent over 14.3 million Australians who choose better quality healthcare services and to put their healthcare needs first

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To foster and promote the principles, practice, development and philosophy of voluntary health insurance

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To make representations and submissions where deemed necessary or desirable to the appropriate persons or authorities in respect of any matter affecting the interests of members

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To provide a medium through which opinions of members may be ascertained or expressed

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To consult and liaise with relevant national, international and institutional authorities and agencies in Australia and overseas

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To work closely with departments and agencies of the Government of Australia to be fully informed on policies relating to voluntary health insurance

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To encourage interest and participation of the Australian public in the activities of PHA and its members as appropriate